Job Description for Communications/Digital Media Director
The Democracy Initiative (DI) is a dynamic network of organizations working toward a vibrant future in which all Americans participate fully and freely in the democratic process. We believe that the voice of every voter should be heard and counted, and that the influence of corporate money in our democracy should be reduced so all of us have an equal say in a democracy that is of, by, and for the people. The Democracy Initiative Education Fund (DIEF) is a national, nonpartisan, research and education organization committed to building a vibrant democracy. DIEF’s core activities center on research related to democratic engagement and public education on important issues to preserve and improve our democracy.
The Democracy Initiative is a coalition of 58 progressive organizations whose mission is to mobilize to get money out of politics and to expand voting rights.
The role of the Communications/Digital Media Director is to work closely with the Communications Directors of our member organizations to develop and execute a national outreach program to mobilize the public to engage in democracy campaigns. This position reports directly to the Executive Director.
This is a full-time senior level position for an individual experienced in utilizing social/digital media in a grassroots multi-organizational campaign context.
The individual will develop strategies to engage members in online actions, for driving traffic to DI sites, for obtaining and expanding lists, and for outreach to diverse and underserved populations. The candidate should also be experienced with data analysis and with tools for list expansion and access to new potential activists for potential participants in social justice mobilizations. Knowledge of traditional media outreach is also helpful, but creative and aggressive digital media skills are a priority.
In addition to these media skills, the candidate should have a demonstrated
commitment to progressive grassroots issues, including experience working with a
political or issue campaigns.
Democracy Initiative’s approach to communications is grounded in movement building. We see communications as a tool to mobilize at the grassroots level and influence the national debate. Our role is to help shift the national discourse and equip organizations with the tools necessary to engage in the national debate around democracy.
The ideal candidate will have a minimum of 6 years of experience working in communications in a campaign environment.
Experienced and highly skilled in developing campaign message and enforcing message discipline in fast-paced campaigns.
Proven experience in developing social and new media campaign strategies and programs.
Press and media-relations skills with demonstrated ability to gain a broad audience for campaign messages.
Proven ability to execute leaflets, brochures, direct mail pieces, video scripts and other materials.
Knowledge of advanced graphic design software, video production and printing techniques.
Excellent oral and written communication skills.
A proven track record of project management particularly in coalition or network centric organizations.
The Democracy Initiative offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage.
The Democracy Initiative is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, sexual orientation, gender identity, veteran status, height, or marital status in employment.
Please send a cover letter and resume to firstname.lastname@example.org